0 of 4 figures below are currently measurable. The rest depend on systems that are not yet connected, and are shown as unmeasured rather than estimated — the same discipline the Macadamia Index applies to a tonnage nobody has published.
Audience and reach
Not measurable yet
Citations by AI assistants
Times a public AI assistant cited Mac Daily when asked one of a standing set of industry questions.
Source: Citation counts require verified responses to a defined set of industry questions from public AI assistants.
Verified responses from public AI assistants are not available yet, so a citation count cannot be reported.
Not measurable yet
Newsletter subscribers
Confirmed, double opt-in. Never a list size that counts unconfirmed addresses.
Source: Listmonk, the newsletter system.
Not measurable yet — this comes from Listmonk, which is not connected. We would rather print nothing than a number we cannot stand behind.
Not measurable yet
Newsletter open rate
Trailing 30 days.
Source: Listmonk, over the trailing 30 days.
Not measurable yet — this comes from Listmonk, which is not connected. We would rather print nothing than a number we cannot stand behind.
Not measurable yet
Sessions
Trailing 30 days, from privacy-preserving analytics — no cookies, no cross-site tracking.
Source: Plausible, over the trailing 30 days. No cookies, no cross-site tracking.
Not measurable yet — this comes from Plausible, which is not connected. We would rather print nothing than a number we cannot stand behind.
Placements
One slot per article template and one per newsletter issue. Direct-sold, never an ad network, and never a third-party tag — the creative is a line of text and a link, rendered by us.
Every placement carries a visible “Sponsored” or “Presented by” label and a rel="sponsored" link. That is a condition of buying one, not a preference, and the wording is not negotiable. Sponsor-funded content is a distinct type from our reporting, never carries the newsroom byline, and is excluded from the Google News sitemap and from the key facts our articles publish for citation.
Rates
Set per flight. Get in touch and we will talk about what you want to reach and when.